What You Need To Know About Facebook Ads Review

facebook ads review

If you’re running Facebook ads, it’s important to understand the Facebook Ads Review process. Facebook reviews all ads to ensure that they comply with its policies and guidelines. This review process can be frustrating, especially if your ad is rejected, but it’s necessary to maintain a high-quality and safe advertising environment for Facebook users. In this post, we’ll discuss what you need to know about Facebook Ads Review.

What is Facebook Ads Review?

Facebook Ads Review is a process that occurs after a Facebook ad has been created and submitted for approval. During this process, Facebook’s ad review team evaluates the ad to ensure that it meets Facebook’s Advertising Policies and Community Standards.

The review process typically takes between 24 and 48 hours, but it can take longer in some cases. The ad review team looks at various aspects of the ad, including the text, images, and targeting options, to ensure that it complies with Facebook’s policies.

If the ad meets Facebook’s requirements, it will be approved and can begin running on the platform. If it does not meet Facebook’s requirements, it will be rejected, and the advertiser will be notified of the reason for the rejection. In some cases, an advertiser may be able to make changes to the ad and resubmit it for review.

Overall, the Facebook Ads Review process is an essential step in ensuring that the ads shown to users on the platform are safe, relevant, and appropriate.

Why Does Facebook Review ads?

Facebook reviews ads to ensure that they comply with their Advertising Policies and Community Standards. These policies are in place to ensure that ads on the platform are safe, respectful, and do not contain any prohibited content.

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Facebook’s Advertising Policies cover a wide range of topics, including prohibited content such as misleading or false information, discrimination, and inappropriate or offensive content. The policies also specify guidelines for specific types of ads, such as those related to alcohol, gambling, and political advertising.

By reviewing ads, Facebook can ensure that the content on their platform is trustworthy and meets their standards, which helps to protect their users from harmful or misleading information. Additionally, reviewing ads helps to maintain the integrity of the advertising ecosystem on Facebook and promotes fair competition among advertisers.

How ad review works

Our ad review system relies primarily on automated technology to apply our Advertising Standards to the millions of ads that are run across our apps. However, we do use human reviewers to improve and train our automated systems, and in some cases, to manually review some ads.

The ad review system reviews ads for violations of our Advertising Standards. This review process may include the specific components of an ad, such as images, video, text and targeting information, as well as an ad’s destination, amongst other information. An ad’s destination is where an ad directs people who click on the ad, such as a web page.

Based on the results of the review, an ad is either rejected or allowed to run.

 facebook ads review


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How long ad review takes

Most ads are reviewed within 24 hours, although in some cases, it may take longer. Bear in mind that ads may be reviewed again, including after they’ve gone live.

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If you want an ad to start running on a specific date or time in the future, you can schedule your ad. Once the ad has been submitted, it will go through ad review, but won’t begin delivering until your start date.

Limitations of review

Reviewing ads from millions of advertisers globally against our Advertising Standards is essential, but it is not without challenges. Our enforcement isn’t perfect, and both machines and people make mistakes.

When we launch a new policy, it can take time for the various parts of our enforcement system, both automated technology and trained global teams, to learn how to correctly and consistently enforce the new standard, but as we gather new data and feedback, our machine learning models get better and our automated enforcement improves.

If you believe that your ad, ad set, campaign or item was incorrectly rejected, you can request another review in Meta Account Quality. Learn more about what to do if your ad is rejected.

If you believe that an ad on Facebook violates our Advertising Standards, you can report it. Learn more about how to report an ad.

Editing a previously scheduled or running ad

The following changes to previously scheduled or running ads or ad sets will trigger a new review process:

  • Targeting
  • Creative (e.g. images, text, links or videos)
  • Optimisation
  • Billing event

Changes to your ad’s bid amount, budget or ad set schedule will not trigger a review.

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