Today we’re sharing the top 10 best digital marketing tools for small businesses that you need to know about!
When you’re running a small business, you’re wearing many different hats all at once.
It doesn’t matter if you have zero employees yet, a small marketing sales team or a growing team. You can always stand to simplify and automate things where possible, right?
It just takes finding the right marketing tools.
In this post, we’re going to share the best marketing tools for small businesses that help execute their digital marketing strategy.
And make sure you read through the whole post because a lot of these are free options for small business marketing tools so that you don’t have to worry about putting a lot of your money towards influencer marketing, affiliate marketing, etc.
10 Small Business Marketing Tools To Help With Your Digital Marketing Strategy
Organic Social Media Management Tools
If you post to any social media platform outside of just Facebook, you’re going to want to use a social media scheduling software, saving time.
We say “outside of Facebook” because Facebook has its own built-in scheduling platform in Creator Studio that technically works for both Facebook and Instagram…
…(although it doesn’t give you all the options in scheduling Instagram posts that we would like).
But if you’re wanting to mass schedule the same post to multiple platforms at once, a social media scheduling software is the way to go.
We currently use Zoho Social here at LYFE, but we have tried and liked many different scheduling software over the years.
Hootsuite is another popular social media scheduling software that we have used in the past.
It’s just a little bit limited for what we need as a marketing agency, but it often suffices for small business owners otherwise.
A social media scheduling software, in general, will allow you to mass schedule an entire month’s worth of visual content creation or more all in one sitting.
This not only gives you more clarity and direction in your social media efforts but it is also more efficient than stopping what you’re doing to schedule posts.
If you post on Instagram, you’ll want to utilize LinkTree.
We all know how Instagram gives you one link in your bio, and they don’t support clickable links in your captions.
So what do you do if you need to refer to multiple links in a week’s worth of posts?
Are you going to manually change your bio link every day? You could, but that’s not often sustainable or efficient.
LinkTree allows you to house multiple different links in your LinkTree bio. So when someone clicks on it, they can choose which of your links they want to click from there.
You can update the links in real-time at any given time, pick the background screen color, and how the names of each link appear.
Digital Advertising Tools
4. Facebook Ads Manager
If you perform any paid Facebook marketing, you’ll need to have your Facebook Ads Manager set up.
Ads Manager serves as a campaign monitor and tracks the performance of Facebook ad campaigns.
If you want more page likes, post engagement, video views, website traffic, lead generations, lead captures, or to drive sales, Facebook Ads Manager is where you run those marketing campaigns.
5. Facebook Business Suite
The Facebook Business Suite houses all of your Facebook, Instagram, and Facebook Messenger accounts in one place.
This free marketing tool makes it super easy to give certain team members or agencies the access they need.
It serves as a customer support tool and centralizes all of your messaging tools so you can respond to customers across different platforms in one place.
It streamlines all of your different Facebook marketing efforts to help you efficiently manage it all from one place.
6. Google’s Keyword Planner
If you’re performing SEO for your website or blog site, you’ll want to use this free Google tool.
It allows you to do keyword research, for keywords that are relevant to your business to see if people are searching them or not and if so, what the search volume is.
Also read: What is digital marketing
This will help direct your content writing efforts so that you know what topics and keywords to write your blogs around.
If you’re a local business owner, you’ll want to make sure you’re ranking for local keywords as well…
…and small business marketing tools like this will help you determine which local search terms are being searched the most.
Overall, it serves as a mobile marketing technique by keeping a pulse on your target audience and their searches so you know how to pivot your SEO efforts accordingly.
Email Marketing Tools
MailChimp is one of the most popular and user-friendly email marketing programs available.
Unlike direct mail, emails give your customers the opportunity to be in control.
If you’re newly getting started with email marketing, this is a great marketing software to go with.
It’s also available at a lower price point than some of the other email marketing tools, making it affordable for small business owners on a budget.
An email marketing tool like MailChimp will allow you to automate all of your email campaigns so that you don’t have to sit down and manually send them out every time they’re needed.
Does someone purchase a product? They will automatically receive a confirmation email.
Did someone sign up for your email list? They will automatically be funneled into your drip campaign.
Marketing to potential customers becomes a lot easier.
MailChimp simplifies the process of setting up email automation so that the everyday business owner with little to no user experience can still get started with email marketing.
Active Campaign is a more advanced email marketing tool, and it’s actually the one we use here at LYFE.
To some, MailChimp being a simpler program may be a pro, but to others, it’s a con because it limits their capabilities.
ActiveCampaign may offer a steeper learning curve and be a little pricier, but it gives you more powerful features and customization at the same time.
Plus, Active Campaign doubles as a customer relationship management tool, or a CRM.
If you’ve already dabbled in email marketing for a while and are looking to take your email and/or SMS marketing automation tools a step further, this may be a program worth looking into.
9. Google Analytics
This is probably the most popular marketing analytics tool on this list, and if you’re not already using it, you need to start today.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as one platform inside the Google Marketing Platform brand.
It’s basically a tool that connects to your website, and it breaks down your website traffic for you so that you can see which sources drive traffic and conversions.
For instance, here’s a glance at our GA account. You can see that the majority of our traffic comes from organic Google searches.
And knowing this kind of information is useful across all of your marketing efforts because you can tell which ones are paying off the most (and therefore which efforts are worth investing in).
Now there are tons of things you can track and learn and do with Google Analytics.
But the biggest takeaway you should note is that it can quickly give you a birds-eye view of where your traffic is coming from and what traffic sources are actually converting. Google Analytics also serves as a conversion rate optimization tool.
And one of the reasons small business marketing tools like this are so popular is because it’s a free plan!
Google Analytics Academy has a beginner course that you can take if you are totally new and want a powerful enough starting grasp on how to use the tool to grow your business.
Some of you may have noticed this tool has already been listed once today, but it’s because Zoho Social is a social media analytics tool and scheduling software in one!
Once you connect your social media platforms to it, it gives you a birds-ey view of all of your social media accounts.
You can see if your followers are increasing or decreasing, what kind of posts tend to get the most engagement, where your followers are coming from, and much more.
You can look at this customer data for individual platforms or across all of your platforms in just a couple of clicks.
Knowing this kind of information allows you to better understand your social media efforts and make informed decisions that lead to the desired outcome- like followers, engagement, and sales!