Restaurant Instagram story ideas To Try Out

Ah, the ever-elusive restaurant Instagram story. How do you make yours stand out from the crowd? With over 500 million daily users, Stories is one of the most popular features on Instagram. And for good reason: they’re fun, easy to consume, and highly engaging. For restaurants, Stories present a unique opportunity to show off their personality and connect with their audience on a more personal level. But coming up with fresh and engaging content on a regular basis can be a challenge. If you’re looking for some inspiration, look no further. Here are 10 restaurant Instagram story ideas to help you get started.

Ideas for your restaurant’s Instagram story

There are a few things to keep in mind when creating content for your restaurant’s Instagram story. First, you want to make sure the content is visually appealing and catches people’s attention. Second, you want to make sure the content is relevant to your brand and gives people a sense of what your restaurant is all about. And lastly, you want to make sure the content is engaging and encourages people to take action (like sharing or tagging friends).

With that said, here are some ideas for content you can include in your restaurant’s Instagram story:
-Behind-the-scenes photos/videos of the kitchen/staff preparing food
-Images/videos of popular menu items
-Customer testimonials (short videos or quotes)
-Q&A with the chef/owner
-Interviews with staff members
-Day in the life videos
-Videos showcasing special events or promotions

How to make your restaurant’s Instagram story stand out

Make sure your restaurant’s Instagram story is visually appealing. Use high-quality photos and videos, and avoid using filters that make the colors in your photos look washed out.

Think about what makes your restaurant unique, and use that to inform the content you post to your story. Highlight special menu items, tell interesting stories about your establishment, and give glimpses into what goes on behind the scenes.

Encourage people to interact with your story by asking questions, holding polls, and running contests. The more engagement you get, the more likely people are to remember your restaurant when they’re looking for somewhere to eat.

Finally, make sure you’re regularly updating your story so people don’t forget about you. Post new content at least once a day, and try to mix up the types of posts you share so people don’t get bored.

Also Read: The Ultimate Guide to Content Creation

Tips for getting more engagement on your restaurant’s Instagram story

1. Give your followers a behind-the-scenes look at your restaurant.

2. Share photos and videos of your food and drinks.

3. Offer discounts and coupons for your followers.

4. Host a contest or giveaway on your Instagram story.

5. Get creative with your content! Think outside the box and come up with unique ideas that will capture your followers’ attention.

Why you should be using Instagram stories for your restaurant

If you’re not using Instagram stories for your restaurant, you’re missing out on a huge opportunity to connect with potential customers. Here are four reasons why you should be using Instagram stories for your business:

1. Reach a wider audience: With over 500 million daily users, Instagram has a vast and engaged user base. By sharing stories on Instagram, you can reach a wider audience than you would with traditional posts.

2. Increase brand awareness: Stories are eye-catching and can help increase brand awareness for your restaurant. When potential customers see your story, they’ll be more likely to remember your brand and visit your restaurant.

3. Boost customer engagement: Stories are interactive and engaging, which is perfect for boosting customer engagement. You can use stories to promote special events, offer discounts, or simply show off your food in a fun and creative way.

4. Generate leads: Instagram stories provide an ideal way to generate leads for your restaurant. You can include calls-to-action in your stories, such as asking viewers to make a reservation or visit your website to learn more about your menu items.
If you’re not already using Instagram stories for your restaurant, now is the time to start. With the vast reach and engaging content, Instagram stories can help you boost brand awareness, customer engagement, and lead generation.

Also Read: Top important things about restaurant content ideas

How to use Instagram stories to drive sales

If you’re looking to use Instagram stories to drive sales for your restaurant, there are a few things you can do to make sure your content is effective. First, make sure your story is visually appealing and catches people’s attention. Use bright colors, interesting graphics, and engaging video content to capture viewers’ attention.

Second, make sure your story is relevant to your target audience. If you’re trying to reach a new customer base, focus on stories that highlight your unique selling points and tell potential customers why they should come to your restaurant. If you’re trying to increase sales from existing customers, focus on stories that showcase your latest menu items or deals.

Third, make sure you include a call to action in your story. Tell viewers exactly what you want them to do, whether it’s visiting your website, coming in for a special offer, or placing an order online. Make it easy for them to take the next step by including a link or contact information in your story.

By following these tips, you can create Instagram stories that will effectively drive sales for your restaurant.


There you have it — restaurant Instagram story ideas to help you get more engagement on your posts and boost your following. We hope you found these tips helpful and that you’ll start using them in your own Instagram stories. If you have any other great ideas, be sure to share them with us in the comments below!

Leave a Reply