Restaurant Email Marketing The Complete Beginner’s Guide

Email marketing is one of the most effective marketing tools for restaurants. It allows you to reach a large audience with minimal effort and costs, and it can be tailored to fit your specific needs. However, email marketing can also be tricky. If you don’t know what you’re doing, it’s easy to make mistakes that will hurt your chances of success. In this blog post, we’ll provide a complete beginner’s guide to email marketing for restaurants. We’ll cover everything from building your list to designing your emails to measuring your results. By the end of this post, you’ll have all the information you need to start using email marketing to drive more business to your restaurant.

Why email marketing is important for restaurants

Email marketing is an important tool for restaurants because it allows them to stay in touch with their customers, promote new menu items or specials, and build customer loyalty. In addition, email marketing can be a cost-effective way to reach a large audience, and it provides restaurants with the opportunity to track results and measure ROI.

How to get started with email marketing for restaurants

Assuming you already have a list of customers with email addresses, here are five quick and easy tips to get started with email marketing for restaurants:

1. Keep it personal – use the customer’s name in the subject line and/or body of the email to make it feel like a one-on-one conversation.

2. Be timely – send emails around holidays or special events (like anniversaries) to wish your customers well and remind them of your restaurant.

3. Offer something exclusive – give subscribers early access to new menu items, happy hour specials, or other deals not available to the general public.

4. Keep it short and sweet – nobody wants to read a novel in their inbox! Get to the point quickly and use images or videos sparingly to avoid overwhelming recipients.

5. Encourage engagement – ask customers to share their feedback, photos, or stories related to your restaurant. Not only will this help create a sense of community, but you can also use this user-generated content in future marketing efforts.

What type of content to include in restaurant email marketing

One of the most important aspects of creating successful restaurant email marketing is deciding what type of content to include in your messages. You’ll need to think about what will interest your target audience and what will prompt them to take action, whether that’s making a reservation, ordering takeaway, or visiting your website.

Some ideas for content to include in your restaurant email marketing campaigns include:

-Special offers and discounts
-New menu items or seasonal dishes
-Events and promotions
– behind-the-scenes stories or videos
-Customer testimonials

Whichever types of content you choose to include in your email marketing, make sure it is relevant to your target audience and reflects the overall tone and voice of your restaurant brand.


Also Read: Restaurant Marketing Tools That Will Get You The Best ROI


How often to send restaurant email marketing

The frequency of your restaurant email marketing will depend on a few factors, including the type of content you’re sending, your customer base, and your overall marketing goals. That said, most restaurants send email marketing campaigns anywhere from once a week to once a month.

If you’re just getting started with restaurant email marketing, we recommend sending one campaign per week. This will give you a chance to see what works and what doesn’t without bombarding your customers with too much information. As you get more comfortable with the process and start to see results, you can experiment with different frequencies to find what works best for your business.

One thing to keep in mind is that more isn’t always better when it comes to email marketing. If you start sending too many emails, you run the risk of turning off your customers or having them unsubscribe from your list altogether. So, it’s important to strike a balance between staying in touch and being annoying.

In general, we suggest sending restaurant email marketing campaigns:

-Once a week if you’re just getting started or don’t have much new content to share
-2-3 times per week if you have regular updates or new items to promote
-1-2 time per month if you want to stay top of mind but don’t have much new content to share

Best practices for restaurant email marketing

Email marketing is a powerful tool for restaurants of all sizes. By building a list of subscribers and sending out regular email newsletters, you can stay top-of-mind with your customers, promote your latest specials and events, and even drive more traffic to your website or online ordering system.

To get the most out of your restaurant email marketing efforts, there are a few best practices to keep in mind:

1. Build Your List Organically
The first step to any successful email marketing campaign is to build a quality list of subscribers. And when it comes to email lists, bigger is not always better. A small list of engaged subscribers is much more valuable than a large list of unengaged ones.


Also Read: The Complete Guide to Email Marketing for Small Business

There are a few different ways to build your restaurant’s email list:

• Include an opt-in form on your website: Make it easy for visitors to sign up for your emails by including an opt-in form on your website. Add the form to key pages like your home page, menu page, and contact page. You can also include a sign-up link in the footer of every page on your site.

• Collect emails at the point of sale: Whenever a customer makes a purchase at your restaurant, be sure to collect their email address. This is an especially effective way to grow your list if you offer online ordering or delivery services.

• Encourage customers to join your loyalty program: If you have a loyalty program

How to measure success with restaurant email marketing

There are a few key metrics you can use to measure the success of your restaurant email marketing campaigns:

1. Open rate: This is the percentage of people who open your email. A good open rate is around 20-30%.

2. Click-through rate: This is the percentage of people who click on a link in your email. A good click-through rate is around 3-5%.

3. Conversion rate: This is the percentage of people who take the desired action after clicking on a link in your email (e.g., make a purchase, sign up for a newsletter, etc.). A good conversion rate is around 2-3%.

4. unsubscribe rate: This is the percentage of people who unsubscribe from your email list after receiving one of your emails. An acceptable unsubscribe rate is around 1-2%.

5. complaint rate: This is the percentage of people who mark your email as spam after receiving it. A complaint rate below 0.1% is considered good.


If you’re looking to get started with email marketing for your restaurant, then this guide is for you. We’ve covered everything you need to know, from setting up your first campaign to creating engaging content that will keep your customers coming back for more. So what are you waiting for? Let’s get started!

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