Key Tips to Write Great Product Descriptions
In the world of e-commerce, having great product descriptions is a must for any online retailer looking to sell their products effectively. A well-written product description not only informs the customer about the features and benefits of the product, but it also helps to build trust and credibility with your audience. Whether you’re selling physical products, digital products, or services, a great product description can help you stand out from the competition and make a lasting impression on potential customers.
In this blog post, we’ll explore some key tips to help you write great product descriptions that sell. These tips will help you create compelling descriptions that grab the attention of your audience, inform them about the benefits of your product, and ultimately drive sales.
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Highlight the Unique Features and Benefits:
One of the most important aspects of a great product description is highlighting the unique features and benefits of your product. This is what sets your product apart from the competition and what will convince potential customers to make a purchase. Be sure to focus on the specific benefits that your product offers, and how these benefits can improve the lives of your customers.
Here’s an example of how to highlight the unique features and benefits of a product:
Let’s say you’re selling a coffee mug that keeps drinks hot for hours.
Instead of just listing the product as “Stainless Steel Coffee Mug,” you could write a description like this:
“Savor your coffee or tea all morning long with our innovative Stainless Steel Coffee Mug. Designed with double-walled insulation, this mug will keep your drinks hot for hours, so you can enjoy a steaming cup of your favorite beverage any time of day. Say goodbye to lukewarm coffee and enjoy your drinks at the perfect temperature, no matter how busy your day gets. With its sleek, durable stainless steel design, this mug is not only functional but also stylish. Perfect for use at home, at the office, or on the go, this mug is a must-have for any coffee or tea lover.”
In this example, the unique features (double-walled insulation, keeps drinks hot for hours) and benefits (enjoy a steaming cup of coffee any time of day) are clearly highlighted, and the emotional appeal (savor your coffee all morning long, perfect temperature) is also present. This description not only informs the customer about the product, but it also helps to build a connection and emotional appeal with the customer, increasing the likelihood of a sale.
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Use Attention-Grabbing Headlines:
Your product descriptions should start with a headline that immediately grabs the attention of your audience. This headline should be concise and to the point and should give the reader a clear idea of what the product is and what it does.
Here are a few examples of attention-grabbing headlines for product descriptions:
You own an online store that sells ergonomic office chairs. You want to write a product description for one of your best-selling chairs.
Old Headline: “Ergonomic Office Chair”
Revised Headline: “Say Goodbye to Back Pain with Our Ergonomic Office Chair”
The revised headline immediately communicates the key benefit of the product (relieving back pain), which is much more attention-grabbing and persuasive than simply stating the product name. This type of headline is more likely to catch the reader’s attention and entice them to keep reading the rest of the description.
Tools to check your headlines are attention-grabbing:
There are a few tools that you can use to check the captivativeness of your headlines:
- CoSchedule Headline Analyzer: This is a free online tool that analyzes your headlines and gives them a score based on factors such as word balance, length, and readability.
- Portent’s Content Idea Generator: This tool generates attention-grabbing headlines based on a keyword or topic that you provide. You can use it as inspiration for your own headlines or as a way to test different ideas.
- SEMrush: This is a paid tool that provides a comprehensive analysis of your headlines, including their length, readability, and keyword usage.
By using these tools, you can get a better idea of how captivating your headlines are and make any necessary changes to improve their effectiveness. It’s important to remember that a headline is the first thing that a reader sees, and it can be the difference between them staying on your page or leaving, so it’s crucial to put effort into making it as attention-grabbing as possible.
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Provide Detailed Information:
In the body of your product description, be sure to provide detailed information about the product. This information should include its specifications, features, and benefits. Be sure to use clear and concise language that is easy to understand. Avoid using technical jargon or industry terms that may confuse your audience.
Example:
You own an online store that sells high-quality camera lenses. You want to write a product description for one of your best-selling lenses.
Old Description: “High-quality camera lens. Get great shots.”
Revised Description: “Capture stunning photos with our professional-grade camera lens. With a maximum aperture of f/1.8 and a multi-layer coating, this lens delivers sharp and vibrant images in any lighting conditions. Whether you’re shooting portraits, landscapes, or action shots, this lens is designed to deliver the results you want. Plus, its compact size and lightweight design make it the perfect choice for travel photographers.”
As you can see, the revised description provides much more detailed information about the product and its features. It communicates key benefits such as sharp images, versatility in different lighting conditions, and portability. By providing detailed information, you are helping the reader understand exactly what they can expect from the product and why it’s worth their investment. This type of information can be the difference between making a sale and losing a customer.
Also Read: SEO tips and trends For 2023
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Include Product Images:
Images can be a powerful tool when it comes to selling your products. Make sure to include high-quality images that clearly showcase the product from different angles. You can also include images that demonstrate the product in use, which can help potential customers see exactly how the product works and what it can do for them.
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Use Emotional Language:
When writing your product descriptions, it’s important to tap into the emotions of your audience. This can help to create a strong connection with your customers and increase the chances of a sale. Use language that makes the product seem desirable and appealing, and focus on how it can improve the lives of your customers.
Conclusion:
Writing great product descriptions is an important part of the e-commerce sales process. By following these key tips, you can create descriptions that grab the attention of your audience, inform them about the benefits of your product, and ultimately drive sales. Whether you’re selling physical products, digital products, or services, a well-written product description can help you stand out from the competition and make a lasting impression on potential customers.
