Important of content marketing
Have you ever heard the phrase, “content is king”?
Though content marketing used to just be a way to set yourself apart from your competitors, it has now become a necessity for any modern brand.
Content marketing is at the heart of most successful digital marketing campaigns.
Behind every great brand is a wealth of valuable and relevant content that really connects with the company’s audience.
But you may still be wondering, why is content marketing important?
To help you better understand the importance of content marketing, we’ve put together a list of the top advantages that it can provide your small business:
10 Reasons Why Content Marketing Is Important
1. Improve brand reputation by building trust through content marketing.
One of the greatest benefits that really shows the importance of content marketing is the reputation-building qualities of great content.
In today’s busy digital marketplace, it’s vital that businesses work to build trust with their leads and customers.
Building trust can help your business establish a positive brand reputation.
Creating custom content is a great way to get to know your leads and customers while building goodwill.
Great content can help you build trust with your leads and customers.
When consumers read your content, they start to develop an opinion of your brand.
If the content that they find is engaging, educational, and valuable, then they will start to think the same things about your business.
The more value you can provide with your content, the easier it will be to build trust with your target audience.
In addition, when your leads and customers start to see that you are consistently publishing content across platforms…
they may come to see you as a leader in the industry.
Publishing content through third-party publications or sharing your content with influencers can also help you further build trust within your target market.
2. Great content helps influence conversions.
If you’re really wondering why is content marketing important, then look no further than the conversion statistics.
Here are just a few of the stats that really speak to the importance of content marketing when it comes to improving website conversions:
- Content marketing provides conversion rates about 6 times higher than other digital marketing methods. (ABG Essentials)
- After reading recommendations on a blog, 61% of online consumers in the U.S. then decided to make a purchase. (Content Marketing Institute)
- According to 74% of companies surveyed, content marketing has increased their marketing leads, both in quantity and quality. (Curata)
- Video content can help provide a great ROI and significantly increase conversions, according to 72% of businesses surveyed. (CrazyEgg)
- Inbound marketers are able to double the average site conversion rate (from 6 to 12%), in part due to their content marketing efforts. (HubSpot)
Quality content-marketing can significantly help you improve your website conversion rates.
Content marketing helps to improve conversions because it allows you to connect with and educate your leads and customers.
Not only are you working to build trust and relationships, but you are also encouraged conversions.
By giving consumers the information they need to make an educated purchasing decision.
To optimize your content for conversions, be sure to include a clear call-to-action.
Your CTA tells the reader what they need to do next, guiding them to the next step in the conversion process.
Whether converting means…
- making a purchase,
- getting more information, or
- contacting your sales team,
…it’s important to make it clear to the reader within the content what you want them to do next.
3. Optimized content helps improve your SEO efforts.
The importance of content marketing becomes more clear when we look at how it helps your business build and improve search engine optimization (SEO).
SEO plays an important part in improving visibility for your business online.
However, if you want to improve SEO, you need to create optimized content.
According to Tech Client, content creation is the most effective SEO technique.
In fact, business sites that post consistent blog content have on average of 434% more pages indexed by search engines than those that don’t publish at all.
The more content you have on your site, the more pages the search engine has to index and show to users in their search engine results.
Though more pages do not necessarily result in higher traffic, it does give your brand the opportunity to rank for more keywords.
For instance, creating blogs on different relevant topics gives you more chances to rank for the keywords that they are searching for.
Not to mention, the more content you have on your site, the more reasons you give visitors to stick around.
This means a higher on-site time, which can also positively impact your search engine optimization.
Google sees time spent on site as one indicator that your site provides valuable content.
Want to consistently provide valuable content to your website visitors? You should!
Consider our blog writing services as an option to boost your content marketing game.
4. Creating great content is a cost-effective way to bring in new leads.
For those wondering why is content marketing important, take a look at all of the ways that content can help your business bring in new leads.
Lead generation is important for small businesses that rely on consistent traffic to grow their brand and boost sales.
Content marketing is not only great for lead generation, but it’s also affordable.
Though content marketing costs about 62% less than traditional marketing tactics, it generates about 3 times as many leads, according to DemandMetric.
The affordability of content marketing makes it a necessary tactic for small businesses that want to maximize their budget.
It’s important to note that content marketing is time-intensive, and it can also take a while to see the results of your efforts.
This is especially true when it comes to SEO.
However, when it comes to creating quality content, a little can go a long way.
In fact, according to Social Media Examiner:
…more than 81% of marketers found that they experienced increased traffic by investing as little as 6 hours per week in their social media content.
Not only is content marketing an affordable tactic, but it also provides an ROI that small businesses just can’t ignore.
The importance of content marketing is easy to see when you consider the return on investment.
Since creating content is fairly affordable and highly effective, many small businesses will see an impressive ROI on their content marketing over time.
In fact, per dollar spent, content marketing efforts produce 3 times as many leads as paid search ads.
The key to maximizing content ROI is creating a digital content strategy that takes your target market into consideration.
You should never just create content for the sake of creating content.
If you want to get your money’s worth, your content should be strategic:
- in the topics you choose,
- the types of assets you produce, and
- your promotional methods
5. Content enables your brand to showcase your subject matter expertise.
Consumers want to know that they are dealing with experts who know the ins and outs of the industry.
This is another answer to why is content marketing important.
Content marketing allows your brand to demonstrate its expertise in the field.
While providing valuable knowledge that can help readers make a more educated purchasing decision.
Every time that you publish:
- a new blog post,
- white paper, or
- other pieces of content
…you’re showing leads and customers how much you know about the industry and the challenges that they face.
When it comes time to make a purchase, consumers will remember the brand that provided them with the information they needed.
Let’s say it comes down to purchasing from a business that publishes consistent content that’s educational and informative or one that doesn’t have any content.
The consumer is more likely to purchase from a business that has demonstrated their knowledge and expertise.
That way, they can have peace of mind.
Because they know that they are being taken care of by industry experts who can answer their questions and easily troubleshoot any issues.