How to Improve Your Website’s SEO with a Keyword Ranking Tracker

keyword ranking tracker

Keyword ranking trackers are essential tools that help website owners and digital marketers track how well their web pages rank for specific keywords in search engine results pages (SERPs). They provide valuable insights into the performance of a website’s SEO and help identify areas that require improvement. In this blog post, we’ll take a deep dive into keyword trackers and how they can help improve your website’s SEO.

 What is a Keyword Ranking Tracker?

A keyword tracker is a tool that monitors the search engine rankings of a website’s pages for specific keywords. It shows the position of each page in the SERPs for each keyword and how it has changed over time. This data is valuable for assessing the performance of a website’s SEO efforts and identifying areas for improvement.

Why Do You Need a Keyword Ranking Tracker?

A keyword ranking tracker is an essential tool for any website owner or digital marketer. Here are some reasons why you need a keyword tracker:

  1. Measure the Success of Your SEO Efforts: A keyword ranking tracker helps you determine whether your SEO strategies are working or not. By tracking your website’s rankings for specific keywords over time, you can see whether your SEO efforts are having a positive impact or not.
  2. Identify Opportunities for Improvement: A keyword ranking tracker can help you identify areas where you need to improve your SEO efforts. For example, if you notice that your website is not ranking well for a specific keyword, you can focus your efforts on improving your content or backlinks for that keyword.
  3. Monitor Your Competitors: A keyword ranking tracker can also help you keep an eye on your competitors’ rankings. By tracking their rankings for specific keywords, you can identify areas where you can outperform them and gain a competitive advantage.
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How to Use a Keyword Ranking Tracker

Using a keyword ranking tracker is easy. Here are the steps you need to follow:

  1. Choose the Right Keywords: The first step is to choose the keywords you want to track. Make sure you choose relevant keywords that your target audience is likely to use when searching for your products or services.
  2. Set Up Your Keyword Ranking Tracker: Once you’ve chosen your keywords, you need to set up your keyword ranking tracker. There are many tools available, including Ahrefs, SEMrush, and Moz. Choose a tool that meets your needs and budget.
  3. Add Your Keywords: After setting up your keyword ranking tracker, you need to add your keywords. Most tools allow you to add multiple keywords at once.
  4. Monitor Your Rankings: Once you’ve added your keywords, your keyword ranking tracker will start monitoring your rankings. Make sure you check your rankings regularly to see how they’re changing over time.
  5. Analyze the Data: Finally, you need to analyze the data provided by your keyword ranking tracker. Look for trends and patterns that can help you improve your SEO efforts.

Tips for Improving Your SEO with a Keyword Ranking Tracker

Here are some tips for using a keyword tracker to improve your website’s SEO:

  1. Focus on Long-Tail Keywords: Long-tail keywords are longer and more specific phrases that are less competitive than short-tail keywords. By focusing on long-tail keywords, you can improve your chances of ranking well and driving targeted traffic to your website.
  2. Monitor Your Competitors: Keep an eye on your competitors’ rankings and see if you can outperform them. Look for keywords where your competitors are ranking well and see if you can improve your rankings for those keywords.
  3. Create High-Quality Content: Creating high-quality content is essential for improving your website’s rankings. Make sure your content is informative, engaging, and relevant to your target audience.
  4. Build High-Quality Backlinks: Backlinks are links from other websites to your website. They are important for SEO because they signal to search engines that other websites consider your content valuable and relevant. Use your keyword tracker to identify websites that are linking to your competitors and try to get a link from them as well.
    1. Optimize Your On-Page SEO: On-page SEO refers to the elements on your web pages that affect their ranking in search engine results in pages. These include the page title, meta description, headings, and content. Use your keyword tracker to identify pages that are not ranking well and optimize their on-page SEO elements.
    2. Use Social Media: Social media can help drive traffic to your website and improve your rankings. Share your content on social media platforms and engage with your followers to build a strong online presence.
    3. Track Your Progress: Finally, make sure you track your progress regularly using your keyword tracker. Look for improvements in your rankings and adjust your SEO strategies accordingly.


    Keyword trackers are essential tools for improving your website’s SEO. They provide valuable insights into your website’s ranking performance and help you identify areas that require improvement. By following the tips outlined in this blog post and using a keyword tracker, you can improve your website’s rankings, drive more targeted traffic to your website, and grow your online presence.

Here are keyword tracker tools you should know!

  1. SEMrush:
  2. Ahrefs:
  3. Moz Pro:
  4. Google Search Console:
  5. Serpstat:

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