10 TikTok Video Ideas for Small Business Owners to Boost Engagement and Reach

As a small business owner, social media is a valuable tool to reach a wider audience and grow your business. TikTok, with over 1 billion active users worldwide, is a platform that offers the opportunity for small businesses to showcase their products, services, and brand personality through engaging videos. In this blog post, we’ll explore ten TikTok video ideas that small business owners can use to increase engagement and reach.

1. Behind-the-scenes footage

One of the most effective ways to build a connection with your customers is by showing them what goes on behind the scenes of your business. Sharing a video that showcases the daily operations, from production to packaging, provides an insight into the business and helps to build a connection with the audience.

For example, a bakery could create a video that shows the baking process, from mixing the ingredients to decorating the finished product. This type of video helps to showcase the quality and care that goes into the business and can increase customer loyalty.

2. Product tutorials

Product tutorials are an effective way to demonstrate how to use a product or service. Create a video that showcases the features and benefits of your product, and demonstrate how it can solve a problem or enhance the user experience.

For example, a beauty brand could create a video that shows how to apply a new makeup product, showcasing the results and benefits of using the product. This type of video not only helps to promote the product but also provides value to the customer by demonstrating how to use it effectively.

3. Testimonials and reviews

Customer testimonials and reviews provide social proof and help to build trust with potential customers. Create a video that features a satisfied customer sharing their experience with your product or service.

For example, a restaurant could create a video that features a happy customer sharing their favorite dish and overall dining experience. This type of video helps to showcase the quality of the product and the satisfaction of the customers, encouraging others to try the business for themselves.

4. Discounts and promotions

TikTok is a great platform to promote discounts and special offers. Create a video that announces a new promotion, showcases the products or services that are included, and includes a call-to-action to drive sales.

For example, a clothing brand could create a video that showcases a new discount code for a limited time, encouraging viewers to use the code to get a percentage off their purchase. This type of video not only promotes the brand but also incentivizes viewers to make a purchase.

5. Team introductions

Introducing your team to your audience helps to humanize your business and build a connection with customers. Create a video that introduces each team member and showcases their role in the business.

For example, a coffee shop could create a video that introduces the baristas and other staff members, showcasing their personalities and how they contribute to the business. This type of video helps to build a personal connection with customers, making them feel more invested in the business and its success.

6. “Day in the Life” videos

“Day in the Life” videos showcase what it’s like to work in the business, from the early morning routines to the end-of-day wrap-up. This type of video provides a glimpse into the daily operations of the business and can be an effective way to connect with customers.

For example, a fitness studio could create a video that shows what a typical day is like for a trainer, from early morning workouts to preparing for classes. This type of video helps to showcase the dedication and hard work that goes into the business and can inspire viewers to join the community.

7. Collaboration with other small businesses

Collaborating with other small businesses is an effective way to reach new audiences and build relationships with other entrepreneurs. Create a video that features a collaboration with another small business, such as a joint promotion or product launch.

For example, a boutique clothing store could collaborate with a local jewelry designer to create a limited-edition collection. This type of video helps to promote both businesses and can attract customers who are interested in both products.

8. Educational content

Educational content is valuable to customers and can establish your business as a thought leader in your industry. Create a video that provides tips, advice, or how-to information related to your products or services.

For example, a gardening business could create a video that showcases the steps to planting a successful vegetable garden, from preparing the soil to harvesting the crops. This type of video provides value to the audience and positions the business as an expert in the field.

9. User-generated content

User-generated content is content that is created by your customers and shared on social media. Encourage your customers to create TikTok videos featuring your products or services and share them on your business page.

Also Read: The Benefits of Video Marketing for Small Businesses

For example, a pet store could encourage customers to create videos of their pets playing with the toys or using the products sold in the store. This type of video not only promotes the products but also creates a sense of community among the customers.

10. Humorous content

TikTok is known for its humorous and entertaining content. Creating a video that showcases the humorous side of your business can help to engage viewers and create a memorable impression.

For example, a plumbing business could create a video that features a funny scenario related to a plumbing problem, showcasing the expertise of the business in a humorous and engaging way.

In conclusion, TikTok offers small business owners the opportunity to showcase their products, services, and brand personality in a fun and engaging way. By utilizing these ten TikTok video ideas, small business owners can increase engagement and reach new audiences, helping to grow their businesses and establish their brands.